Watt needed a makeover for its American debut. Alchemy identified their target audience and positioned them for success in a crowded market.

The arena of energy drinks had become cluttered with teenaged-focused marketing when Watt approached Alchemy for a rebranding. Already in existence in Hungary, Alchemy proposed a new positioning for the brand as a strategic raison d'etre for the paired makeover.


The new design focused on creating an eye-catching and vibrant package that still felt sophisticated enough for the target audience.


Watt Energy Drinks



Branding, Logo Design,

Package Design



2016 HOW International Design Award

2016 Graphis Award

2015 Davey Award

2015 GDUSA Award

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