VETERAN BEER COMPANY
Our mission was to change the perception of the
Veteran Beer Company from a ‘charity’ organization
to a legitimate brewer of great craft beer.
The core brand mission of the Veteran Beer Company is to provide lives of quality for military veterans through the creation of meaningful post-service careers.
VBC was preparing for a national release of their beer with an expanded portfolio of styles. Initial offerings were generally well received by consumers but the packaging lacked impact at shelf.
Veteran Beer Company
Brand Identity, Brand Strategy, Naming,
Line Extension, Logo Design, Package Design, Point of Sale
"Alchemy is an incredible resource. Working with Alchemy is similar to working with an elite military unit in terms of their training, their skills, their expertise, their focus and their execution. In creative production they're like the Navy's Blue Angels—you could search a long time and might eventually find someone as good, but you'll never find anybody better."
President & CEO
veteran beer co.