VETERAN BEER COMPANY

Our mission was to change the perception of the

Veteran Beer Company from a ‘charity’ organization

to a legitimate brewer of great craft beer.

The core brand mission of the Veteran Beer Company is to provide lives of quality for military veterans through the creation of meaningful post-service careers.

 

VBC was preparing for a national release of their beer with an expanded portfolio of styles. Initial offerings were generally well received by consumers but the packaging lacked impact at shelf.

CLIENT

Veteran Beer Company

 

SERVICES

Brand Identity, Brand Strategy, Naming,
Line Extension, Logo Design, Package Design, Point of Sale

 

CREDIT

ICON

 

SHIELD

BEFORE

NEW LOGO

"Alchemy is an incredible resource. Working with Alchemy is similar to working with an elite military unit in terms of their training, their skills, their expertise, their focus and their execution. In creative production they're like the Navy's Blue Angels—you could search a long time and might eventually find someone as good, but you'll never find anybody better."

—Paul Jenkins

President & CEO
veteran beer co.

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