We focused on highlighting how KAPOW creates
unforgettable events which inspired a bold new brand statement throughout all of their marketing.
It’s not always easy being the leader and it’s even more challenging to maintain that position. It often calls for making bold choices like reinventing yourself. KAPOW realized they’d outgrown their marketing strategy and thanks to our help, their management team found inspiration from a whole new direction.
A strong and sophisticated new Identity Program redefined KAPOW as the category leader and elevated their brand beyond the competition. It also reinforced their ‘cool’ factor and positioned them for global growth.
Brand Identity, Brand Strategy, Positioning,
Partnered with DiSanti-Hicks + Partners