Born in Detroit, this unique spirit

required branding and true attention to detail that matched its high-quality ingredients.


Detroit Spirits Co.



Strategy, Positioning, Brand Identity, Apparel, Collateral, Package Design, Logo Design, Out-Of-Home Advertising

In Detroit, they know something about creating greatness. They created
the cars that embody American power, the music that defines America’s soul, the fighters who symbolize American strength. That’s why when two brothers — Detroit born and raised — decided to create a great vodka,
they put as much Detroit into it as they could.


It was imperative to find the perfect bottle and the appropriate campaign to capture the spirit of a hand-made quality vodka from a city with such history.


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